Category Archives: NEWS

How to Rank in Google Search with (SEO)

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Ranking in Google searches is crucial for any website looking to drive organic traffic and increase visibility. Here are some tips to help improve your website’s search engine optimization (SEO) and increase your ranking in Google search results:

  1. Keyword research: Start by identifying the keywords relevant to your website and business. Use keyword research tools to find keywords with high search volume and low competition. Make sure to include these keywords in your website’s content, meta descriptions, and title tags.
  2. On-page optimization: Ensure that your website is optimized for both users and search engines. This includes using descriptive and concise title tags and meta descriptions, using header tags, and optimizing your website’s content for keywords.
  3. Content creation: Google values high-quality, original, and relevant content. Regularly create and publish new content that is informative and relevant to your target audience.
  4. Link building: Backlinks are an important ranking factor in Google. Try to get high-quality backlinks from reputable websites in your niche. You can also reach out to other websites and ask for a link in exchange for a link to their site.
  5. Mobile optimization: With more and more people using mobile devices to access the internet, it’s essential that your website is optimized for mobile devices. This includes having a responsive design and fast loading speeds.
  6. Technical optimization: Technical SEO is the process of optimizing your website’s infrastructure to make it more visible and easily crawlable by search engines. This includes using a sitemap, proper URL structure, and reducing broken links.
  7. Local optimization: If your business serves a specific geographic area, it’s important to optimize your website for local search. This includes claiming your Google My Business listing, getting listed in local directories, and using local keywords in your content.

By following these tips, you can improve your website’s SEO and increase your ranking in Google search results. Remember, ranking in Google search takes time and effort, but the rewards are worth it in terms of increased visibility, traffic, and conversions.

How to rank in google

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Google is the most widely used search engine, with billions of searches conducted every day. Ranking in Google is crucial for businesses and websites to reach their target audience and drive organic traffic. However, with millions of websites competing for the same ranking, it can be a daunting task to rank well. In this article, we’ll explore some tips to help you improve your Google ranking.

  1. Research keywords: The first step in ranking in Google is to understand your target audience and the keywords they are searching for. Use keyword research tools such as Google Keyword Planner to find keywords relevant to your business. Use these keywords in your content and meta tags to improve your website’s visibility in search results.
  2. Optimize your website: Ensure that your website is optimized for search engines by including meta tags, alt tags, and a sitemap. A well-optimized website will improve your visibility in search results and attract more organic traffic.
  3. Create quality content: Google loves quality content, and the best way to rank well is to create high-quality, relevant, and engaging content that provides value to your audience. This can include blog posts, videos, infographics, and other types of content that will keep your audience engaged and interested in your brand.
  4. Build backlinks: Backlinks are links from other websites to your website, and they play a significant role in improving your Google ranking. Reach out to other websites and request that they link to your site, or create quality content that other websites will want to link to.
  5. Use social media: Social media can also help improve your Google ranking by increasing your brand’s visibility and driving more traffic to your website. Share your content on social media platforms, such as Facebook, Twitter, and LinkedIn, and engage with your followers to build a strong online presence.
  6. Monitor your progress: Use tools like Google Analytics to monitor your website’s traffic, rankings, and overall performance. This will give you a better understanding of what’s working and what needs improvement, so you can make necessary adjustments and improve your Google ranking.

In conclusion, ranking in Google takes time, effort, and patience, but with the right strategy, it can be achieved. By following these tips, you’ll be well on your way to improving your Google ranking, reaching your target audience, and driving more organic traffic to your website.

Turkey Last earthquake

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On January 24th, 2021, a powerful earthquake measuring 6.7 magnitudes struck the eastern coast of Turkey, leaving at least 51 people dead and over 1,000 injured. The quake struck at 8:55 PM local time and was felt in various parts of the country, as well as neighboring countries like Greece and Cyprus. The epicenter of the earthquake was located off the coast of the province of Elazığ, near the city of Sivrice.

The quake caused widespread damage in the affected areas, with buildings collapsing and roads being blocked. A total of 26 buildings have collapsed in the city of Elazığ, including apartment buildings, houses, and a hotel. Emergency services have been working around the clock to search for survivors, and many people have been rescued from the rubble.

The disaster has also had a devastating effect on the local economy, with businesses and infrastructure being destroyed. The local authorities have declared a state of emergency, and the Turkish President, Recep Tayyip Erdogan, has promised that the government will provide full support to the affected areas. He has also expressed his condolences to the families of the victims and has assured that everything will be done to help those affected by the earthquake.

The Turkish government has deployed over 4,000 rescue personnel, including soldiers, firefighters, and medics, to the affected areas. The Turkish Red Crescent has also been providing essential aid and support to the affected communities. The international community has also offered support and assistance to Turkey, with various countries and organizations sending humanitarian aid and sending search and rescue teams to the area.

In conclusion, the earthquake in Turkey has been a tragedy for the affected communities, and the full extent of the damage and casualties is still being assessed. The government, emergency services, and aid organizations are working together to help the affected communities, and the international community has also offered support and assistance. The people of Turkey can expect a long road to recovery, but with the help of the international community, the country will emerge stronger from this disaster.

2023: The Year of Climate Change Action

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The year 2023 marks a turning point for humanity, as nations around the world are beginning to take decisive action on the pressing issue of climate change. This year has been marked by increased public awareness and political will, with leaders across the globe committing to bold actions that will help to mitigate the effects of global warming and reduce the risk of a catastrophic outcome.

At the United Nations Climate Change Conference (COP29), which took place in Paris in December 2022, world leaders gathered to discuss the urgent need for action on climate change and to lay out a roadmap for the future. The conference was widely seen as a critical moment, as nations agreed to significantly increase their efforts to reduce greenhouse gas emissions and slow the pace of global warming.

In the United States, President Joe Biden has taken a leading role in the fight against climate change, announcing a series of bold initiatives aimed at reducing the country’s carbon footprint and promoting the development of clean energy technologies. The Biden administration has pledged to achieve carbon neutrality by 2050, a goal that is expected to have a major impact on the global energy landscape.

The European Union has also announced its intention to lead the way on climate action, with plans to become the world’s first climate-neutral continent by 2050. To achieve this goal, the EU will invest heavily in renewable energy and other low-carbon technologies, while also working to phase out fossil fuels and reduce emissions from transportation and agriculture.

China, which is the world’s largest emitter of greenhouse gases, has also taken significant steps to address the issue of climate change. The country has pledged to achieve carbon neutrality by 2060, and has already made significant investments in renewable energy and energy efficiency. China’s commitment to reducing its carbon footprint has been praised by experts, who see the country’s efforts as a critical component of the global effort to mitigate the effects of climate change.

In addition to the actions being taken by governments, the private sector is also playing a key role in the fight against climate change. Companies across the world are making major investments in clean energy and energy efficiency, while also taking steps to reduce their carbon footprint through the use of more sustainable practices. Many corporations are now embracing the idea of “green capitalism,” recognizing that taking action on climate change is not only the right thing to do, but is also good for business.

As we look ahead to the future, it is clear that the world is at a turning point in its efforts to address the issue of climate change. Despite the challenges that lie ahead, there is a growing sense of optimism that humanity can overcome the crisis and build a better, more sustainable future. With the commitment and action of governments, businesses, and individuals, we can work together to create a world that is safe and secure for future generations.

In conclusion, 2023 is a year of unprecedented action and opportunity in the fight against climate change. With the world coming together to address this critical issue, we can look forward to a future that is greener, cleaner, and more sustainable. Whether through government action, private sector investments, or individual efforts, we all have a role to play in building a better world for ourselves and future generations.

WHAT IS SMS IN MARKETING? AN OVERVIEW

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WHAT IS SMS IN MARKETING? SMS marketing, also known as text message marketing, is a form of direct marketing that utilizes short message service (SMS) technology to deliver promotional messages and offers to customers. This type of marketing has gained popularity in recent years as consumers have become increasingly reliant on their mobile devices.

The SMS marketing process starts with a business collecting a customer’s phone number and obtaining their consent to receive text messages. This can be done through sign-ups on a website or in-person at a physical location. Once a customer has opted in, the business can send them text messages with promotions, discounts, and other offers.

One of the biggest advantages of SMS marketing is its high open rate. According to research, text messages have an open rate of over 98%, making them one of the most effective forms of marketing. Additionally, SMS messages are typically read within just a few minutes of being received, providing businesses with a fast and efficient way to reach their customers.

SMS marketing can be used for a variety of purposes, including:

  • Promoting sales and discounts
  • Sending reminders and alerts
  • Building customer loyalty and engagement
  • Gathering customer feedback and reviews
  • Sending promotional codes and coupons

Another advantage of SMS marketing is its personalization. Because text messages are delivered directly to a customer’s phone, they can be tailored to their specific interests and needs. This allows businesses to create highly targeted messages that are more likely to be relevant and appealing to their customers.

To ensure that SMS marketing campaigns are effective, businesses must also follow best practices. This includes:

  • Obtaining customer consent: Before sending any text messages, businesses must obtain customer consent to receive them. This can be done through sign-ups on a website or in-person at a physical location.
  • Keeping messages short and to the point: Text messages should be short and to the point, with a clear call to action. This helps to ensure that customers are more likely to read the entire message and take action.
  • Sending messages at the right time: The timing of text messages is important. For example, sending messages during business hours is more likely to be effective than sending messages in the middle of the night.
  • Monitoring results: Businesses must track and measure the results of their SMS marketing campaigns to determine what is working and what is not. This allows them to make adjustments and improve the effectiveness of their campaigns over time.

SMS marketing has a number of benefits for businesses, including its high open rate, personalization, and ability to reach customers quickly and efficiently. However, it is important to follow best practices and obtain customer consent to ensure that SMS marketing campaigns are effective and compliant with regulations.

In conclusion, SMS marketing is a powerful and effective form of direct marketing that can help businesses reach their customers quickly and efficiently. By understanding the benefits of SMS marketing and following best practices, businesses can create successful campaigns that drive sales and improve customer engagement.


La Redoute awards Esmod Roubaix student

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La Redoute, ready-to-wear apparel and home decor brand, is a partner of Esmod Roubaix, and each year it awards a prize to one of the fashion school’s third-year students at the end of the fashion show marking the end of the course.

Joséphine Macaire Lopez was announced as the winner with her upcycled collection entitled Preemption. In her colourful universe, the student worked on the accumulation of fabrics by using dead stocks and focusing on the mixture of materials.

“This award salutes audacity, singularity, and this time extravagance. I take into account the passion of these young people and their involvement. But from year to year, the work is more successful; they consider the garment’s marketing. The highlighting of this work must be more consistent: the pieces of the winner will be exhibited in the showroom of Univers Presse, the Parisian press office of La Redoute, at the start of the school year”, Sylvette Boutin-Lepers, head of creative and image partnerships, revealed in a press release.

The Esmod Roubaix end-of-year fashion show was held on June 21 and 22 at the Salle Watremez. In addition to La Redoute, other partners took part in the event, including Le Printemps Lille, Tape à l’Oeil, Maison de Mode and Jules.

The article was originally published on FashionUnited.fr, and it was translated into English by Andrea Byrne.

ASEAN Chairmanship: Kadin will Present Seven Achievements

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ASEAN Chairmanship

“These programs are very important to become legacies introduced by Indonesia to the ASEAN.“

Jakarta (ANTARA). The Indonesian Chamber of Commerce and Industry (Kadin), which chairs the 2023 ASEAN Business Advisory Council (ASEAN-BAC), will present seven past developments on five priority issues during Indonesia’s ASEAN Chairmanship this year.

The information was shared by Kadin Chairman and ASEAN-BAC 2023 Chairman Arsjad Rasjid at the press conference for the “ASEAN Chairmanship Transfer Ceremony” from Cambodia to Indonesia here on Monday.

Three of the seven legacies include digitization programs focused on fintech and e-commerce, namely ASEAN QR Code (Quick Response), ASEAN P2P (peer-to-peer) lending platform and WIKI Entrepreneurship.

Rasjid said that Kadin is working with all the central banks of the ASEAN countries to develop the QR code.

His party also said that WIKI Entrepreneurship will support international trade among Southeast Asian countries, especially for micro, small and medium-sized enterprises (MSMEs).

In addition, other legacy ASEAN Net Zero Hub and Carbon Center of Excellence programs will be implemented to address environmental sustainability issues.

The ASEAN Net Zero Hub will help the private sector decarbonise and achieve net zero emissions targets at the ASEAN level.

In the meantime, the Carbon Center of Excellence is expected to act as a catalyst for global collaboration to achieve the zero emissions goal, as well as provide opportunities for commercial entities to harness the potential of carbon trading.

The ASEAN Chairman will also introduce the ASEAN One Shot campaign, which will prioritize the establishment of an ongoing regional vaccination program and the strengthening of manufacturing capacity and clinical research, which will be supported by digital infrastructure, by the health sector.

Efforts are aimed at increasing the resilience and preparedness of the regional health system for future pandemics.

This health program will be delivered through multiple collaborations between ASEAN governments, health industry players, and global health organizations.

In addition, a food security program for the agricultural sector with an inclusive circular system model will be implemented to encourage farmers and agricultural MSMEs in the region to become part of the global supply chain.

“These programs are very important in order to become a legacy represented by Indonesia to ASEAN Chairmanship. We have explained these programs to all members (ASEAN-DAK) and thank God they have all been accepted and can be a legacy that Indonesia brings to ASEAN,” added Rasjid.

Where to Watch ‘2000 Mules’ online for free: How to stream “2000 Miles” Documentary at home

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Documentary Movie! Here’s options for downloading or watching 2000 Mules streaming the full movie online for free on 123movies & Reddit, including where to watch the anticipated movie 2000 Mules at home. Is 2000 Mules available to stream? Is  watching 2000 Mules on Disney Plus, HBO Max, Netflix or Amazon Prime? Yes we have found an authentic streaming option / service.

Watch Now: 2000 Mules Online Free

2000 Mules is a 2022 American political movie directed by Dinesh D’Souza that makes the claim that throughout the 2020 presidential election, unidentified charitable organizations rewarded Democrat-aligned mules to unlawfully gather and save ballots into collection boxes. They were asked to do it in Pennsylvania, Arizona, Wisconsin, Michigan, and Georgia. If you want to know Where to Watch 2000 Mules, go through the streaming platforms below.

The movie describes the alleged conduct as ballot trafficking with stash residences. Despite the fact that it provides no evidence that votes were illegally collected and placed in drop boxes. Moreover, it provides no claim that any ballots were wrongly thrown. To reveal the interesting part of the story, you must watch it now.

So let’s get started and know where to watch 2000 Mules. Choose any of the streaming platforms or free websites and enjoy streaming. Spend some free time and watch it on weekends.

How to watch 2000 Mules for free

The Independent highlights that 2000 Mules opened in over 270 US theaters on Monday, May 2nd 2022 and you can check for showtimes local to you on the film’s official website. If you’re eager to see the film but want to watch it from home, you’re in luck too.  There’s actually a virtual premiere on Saturday, May 7th 2022 and you can access tickers to that here. 

Watch Now: 2000 Mules Online Free

The online premiere takes place at 8 pm and tickets are available from $20. Alternatively, you can pre-order the DVD for $24.99 and they‘re set to be released to customers on Sunday, May 8th 2022. 

It’s the latest work from Dinesh Joseph D’Souza, an Indian-American right-wing political commentator, New York Times best-selling author, and filmmaker.

Where to Watch 2000 Mules

If you are eager to know about the streaming platforms, keep scrolling and know where to watch 2000 Mules. I know it is really confusing for you to find the right streaming platforms. Get all the information here.

1. 2000 Mules is on HBO Max

HBO Max is a streaming platform, it displays all the HBO along with the must-watch web series, hits, and super hits movies. Also, it has Max originals.  It is available in English, Spanish, Swedish, and many more languages. HBO Max was launched in May 2020.  Also, you can watch 2000 Mules on HBO Max.

Beyond the originals, HBO has a wide range of TV series from channels like CNN, DC, Cartoon Network, Looney Tunes, and Adult Swim.

HBO Max Subscription Plans

HBO Max is available in English, Spanish, Swedish, and many more languages. HBO Max was launched in May 2020. 

Beyond the originals, HBO has a wide range of TV series from channels like CNN, DC, Cartoon Network, Looney Tunes, and Adult Swim.

HBO Max Subscription Plans

  • Basic plan of HBO Max for a month with Ads is $9.99 per month.
  • Basic plan of HBO Max for a year with Ads is $95.88per annum.
  • HBO Ads-free subscriptions for a month are $14.99 per month.
  • HBO Ads-free subscriptions for a year are $143.88 per annum.

2. 2000 Mules is on Hulu

Where to watch 2000 Mules For Free & Is It Streaming on Netflix

Hulu is an American streaming platform. It has a wide variety of television series and films. Smart TV- Amazon Fire TV, Android TV, Apple TV, Samsung Smart TV, LG Smart TV. Hulu became the first platform to add Plus in its name in the year 2010. Hulu’s parent company is Disney Media and Entertainment Distribution. 

Hulu has more than 75 live and on-demand channels like BET, Bravo, Lifetime, MTV, OWN, TBS, TNT, etc. Watch 2000 Mules on Hulu.

Ad-supported plans of Hulu 

  • Hulu plan with ads for a month is available at  $6.99/month.
  • Hulu Plan with ads for a year is available at  $69.99/year.

Without Ad-supported plans of Hulu 

  • Hulu’s plan for watching series and movies without ads is for $12.99/month.

Hulu+ Live Now 

You can subscribe to Hulu+ Live now at $69.99 per month.

Devices to Operate Hulu

Mobile-  Android, iPhone, tablets.

Gaming Consoles- PS3, PS4, PS5

3. 2000 Mules is on Disney Plus

Where to watch 2000 Mules For Free & Is It Streaming on Netflix

Disney plus is a streaming home for Disney, Pixar, Star Wars, etc. It is a platform where you will get new releases, originals, and series from the creators of Disney. 2000 Mules is available on Disney Plus.

The channels associated with Disney plus are Disney Junior, Disney channels, DCOMs, and many more. When you want to subscribe to Disney Plus, you can choose any of the below-mentioned offers.

  • Disney Plus subscriptions for a month are $8 per month.
  • Disney Plus subscriptions for a year are $8 per annum

Where to Watch 2000 Mules Movie for Free

Not everybody can own a subscription. So, what about the people that cannot spend extra money. Well, you can enjoy it by going over all these free sources to stream 200 Mules Movie and watch them now.

  1. StreamNow

Everyone appears to want to view the most famous and sexiest movies and television episodes that are currently available. To watch the movie for free, you can do it with the help of the StreamNow. You can watch the most recent movies as well as the TV episodes without spending the cash. Also, you can watch the 2000 Mules Movie for free.

  1. 123Movies

Everyone appears to want to view the most famous and sexiest movies and television episodes that are currently available. To watch the movie for free, you can do it with the help of the 123Movies. You can watch the most recent movies as well as the TV episodes without spending the cash. Also, you can watch the 2000 Mules Movie for free.

Also, read Where to Watch Jurassic World Free Other Than Peacock in 2022

  1. Telegram Movie Channels

Do you know Telegram can offer you high-quality movies? You can watch any of your favorite movies on Telegram without paying a hefty subscription amount.

Simply, you have to download the Telegram application, select a channel from where you will download a movie, and Tap on the download icon. Thus, the movie will be downloaded in the Telegram folder.

You can now watch your favorite movie on any of the Telegram movie channels.  Also, 2000 Mules is on Telegram movie channels.

Also, read Where to Watch Riverdale Other Than Netflix for Free

  1. PopcornFlix

Where to watch 2000 Mules For Free & Is It Streaming on Netflix

PopcornFlix is one of the top choices of viewers to stream movies online. It is an exclusive site that lets people watch movies online without any glitches. Popcornflix LLC is a webpage and OTT video system that provides free ad-supported streaming video of motion pictures and web series.

Screen Media Ventures, the company’s owner, owns it. Chicken Soup for the Soul Entertainment bought Popcornflix and its main firm in 2017. 2000 Mules is also on PopcornFlix.

Also, read Where to Watch Stranger Things Season 4 Other Than Netflix | Watch for Free in 2022

  1. Vumoo

Where to watch 2000 Mules For Free & Is It Streaming on Netflix

Vumoo is considered to be one of the most trusted sites for movie streaming you can find online. The streaming platform lets you search for your favorite movie online. Being a free movie streaming site, Vumoo has ads and pop-ups but, when it comes to watching the movie of your choice online for free, those ads don’t matter a lot. Watch 2000 Mules on Vumoo.

With a search bar available on the site, all you have to do is to search for the movie you want, and there it is!

The site also keeps updating its content so you do not miss out on the most recent movies to watch.

  1. CmoviesHD

CmoviesHD can be your one-stop to watch and stream free movies online without any sign-up required. CmoviesHD allows you to watch all the latest releases with HD quality. I know you are excited about 2000 Mules and are eager to watch it. So what are you waiting for? Go and explore the streaming platform.

Is 2000 Mules Available On Netflix?

No, 2000 Mules is not available to stream on Netflix and no plans to add it to the platform have been announced. Nevertheless, it’s available to watch on streaming through the virtual premiere, in theaters, and on DVD this May. 

When does “2000 Mules” become available on Amazon Prime?

We’re not sure if Amazon Prime will be getting 2000 Mules anytime soon, but we’ll update this post as soon as we know more. In the meantime, you may check out some other amazing films on Amazon Prime, such as The Irishman and Hustlers.

Whether you want to watch or download 2000 Mules online without having to register or provide your credit card information, Paramount Pictures has you covered. Select the one that’s appropriate for you from the options below.

About 2000 Mules

2000 Mules was released on May 02, 2022 and was directed by Dinesh D’Souza, Debbie D’Souza and Bruce Schooley .This movie is 1 hr 29 min in duration and is available in English language. Dinesh D’Souza, Catherine Engelbrecht, Debbie D’Souza, Eric Metaxas, Gregg Phillips, Larry Elder, Charlie Kirk, Sebastian Gorka and Dennis Prager are playing as the star cast in this movie. 2000 Mules scores a 7.3 digit binge rating out of 10 and is a brilliant movie to watch in the Documentary genre.

Photo of a man posing with a Coca-Cola bottle in 1981 symbolized a cultural shift in China

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Ayoung man stands grinning in Beijing’s Forbidden City. It’s the dead of winter, and one of his hands is buried deep into the pockets of his long overcoat to protect it from the chill. The other grasps the unmistakable contours of a glass Coca-Cola bottle.

Today, Coke is the world’s most famous soft drink and can be found just about anywhere. But back in 1981, when the image was shot by Pulitzer-Prize winning photographer Liu Heung Shing, it was only just getting into the hands of ordinary Chinese people.

Liu, who was in his late 20s when he began working for Time magazine in Beijing, felt the country was on the cusp of a great cultural shift following the death of Mao Zedong in 1976.

“The changes (at first) were subtle, and unless you lived there, you wouldn’t have noticed,” he recalled during an interview at his home in Hong Kong.

The ‘Blue Marble’: One of Earth’s most iconic images, 50 years on

He had earlier photographed people grieving for Mao along the banks of the Pearl River in Guangzhou. It was here that he was struck by how differently people carried themselves compared to what he had seen in late-1950s China, where he grew up during the disastrous Great Leap Forward campaign — a series of failed industrialization policies — before moving back to Hong Kong as a child.

Under Mao, the country went on to suffer from widespread famine and poverty, and the tumultuous years of the Cultural Revolution. But in the aftermath of the Chinese leader’s death, Liu said, “suddenly, people’s steps looked a little bit lighter, they dropped their shoulders and their faces looked more relaxed.”

It would prove to be a relatively liberal period in Chinese history — politically, economically and in terms of everyday life, which Liu captured in candid shots. One photo from the time showed a plastic surgeon and his client after a cosmetic procedure. Another depicted people gathering at a “Democracy Wall” in Beijing, where they wrote now-unthinkable criticisms of the government.

One of Liu’s most iconic images was captured on his way into the Time bureau after he had the strange feeling that something was “missing.” He turned his car around and, sure enough, a large portrait of Mao that had once hung prominently on a building had been freshly taken down. He quickly shot images of workers gathered around the depiction of the late Chairman, with some of their scaffolding visible in the frame.

This was China “moving out of the shadow of Mao,” he said.

‘It tastes so-so’

In December 1978, Coca-Cola became the first foreign enterprise permitted to enter the mainland Chinese market since the communist revolution. That same month, Beijing and Washington announced the normalization of Sino-American relations and Deng Xiaoping kick-started China’s transformative economic reforms with his “Open Door” policy. (Coca-Cola was first introduced to China in the 1920s but had been forced to leave in 1949, along with other foreign companies, by a government that regarded it as bourgeois).

Liu had photographed the opening of a joint-venture bottling plant in Beijing, capturing Coke chairman Roberto Goizueta and Chinese trade officials drinking Coca Cola and holding bottles aloft to cries of “ganbei” (cheers). He then thought to himself, “Now where do I find a (regular) Chinese person enjoying this (drink)?”

He headed to the Forbidden City, with its heavy flow of tourists, and soon found a man named Zhang Wei purchasing a Coke from a small stand.

“I remember he made a comment when he drank this syrupy Coke: ‘It tastes so-so'” said Liu, who ended up taking a few shots with one of the imperial palace’s picturesque pavilions in the background.

Forbidden City at 600: How China’s imperial palace survived against the odds

The response to Coke itself may have been underwhelming, but the snap perfectly captured the curiosity and openness many Chinese people felt at the time.

“As a photographer, I of course realized the significance. That this man, dressed in a ubiquitous PLA (People’s Liberation Army) coat, was one of the very first people to taste it,” he said, adding: “But I didn’t realize it would become part of the Chinese collective memory.”

The image would be widely published and displayed in the following years, and he later became friends with Zhang. In 1983, it appeared in Liu’s photography book “China after Mao,” a collection of images taken between 1976 and 1982. More recently he included it in his book “Liu Heung Shing: A Life in a Sea of Red.”

Striking photos document the collapse — and evolution — of 20th century communism

The photographer would go on to document other periods and profound events in the country’s modern history, including the 1989 Tiananmen Square crackdown. And just like those pictures of young student activists calling for democracy, Liu’s Coca-Cola photograph feels part of another era altogether.

With its apparent embrace of the new and the foreign — ideas encapsulated in that most American of drinks — the image stands in stark contrast to today’s China, where relations with the US are at an all-time low. Xi Jinping’s nationalist agenda has generated increasingly xenophobic attitudes towards the West.

“I realized that the story I did in the last quarter of the 20th century (would) continue to carry relevance into the 21st century,” Liu said.

“Especially with the story of China, I never doubt that these photographs are in the Chinese people’s collective memory.

“Even though this memory keeps being re-edited… the good thing about a photograph, is you cannot re-edit it. It becomes an image seared in people’s minds.”

Top image: A 1981 photograph of a man with a Coke bottle in Beijing’s Forbidden City, shot by Liu Heung Shing.