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Behind House of Blueberry, the brand bringing inclusivity to the digital fashion world

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Behind House of Blueberry, the brand bringing inclusivity to the digital fashion world

While inclusivity is undoubtedly important in the real world, with the virtual world still in development it has only just slowly become a topic of discussion among those in the industry. From company leadership to product offerings, the significance of inclusivity within the metaverse is sifting its way through, with only a few having already truly incorporated the value into the foundation of their operations.

Among them is digital fashion brand House of Blueberry. When the company was founded in 2012 by Gizem ‘Mishi’ McDuff, it entered into a realm that was a much different landscape to that of digital fashion today. Mishi initially started venturing into the sector due to her desire for more digital clothing options in open world platform Second Life, where she hadn’t been satisfied with the limited choice for her avatar. As a response, she started designing her own clothing, primarily through Photoshop, and eventually built up the brand to become what it is today.

Mishi’s career in tech didn’t begin here, however. Prior to House of Blueberry, she was responsible for a number of start-ups, including Peanut Labs, a marketing and gaming data firm, and had also served as Sony’s head of publishing for a short period. Eventually she stumbled across virtual concerts and otherworldly avatars, a world she was intrigued by and drove her to become a bigger part of this industry. “Before I knew it, House of Blueberry was generating one million dollars per year in revenue from other people buying my designs,” Mishi said, in a conversation with FashionUnited. “I basically stumbled upon an underserved market of metaverse users who want beautiful, trendy pieces that are made just as meticulously as IRL (in-real-life) fashion.”

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Leah Ashe x House of Blueberry in Roblox. Image: House of Blueberry

New funding and multi-platform accessibility

The true scaling of House of Blueberry began around the time the term ‘metaverse’ blew up in 2021, as the industry began to rapidly evolve, and saw the brand grow out of its Second Life home to introduce digital wearables into The Sims and Roblox, an open world platform where it has already built up a community of over 13,000 in just a few months. And earlier this month, the company announced it had secured a six million dollar financing to further back its efforts. Its appeal to consumers is in its direct-to-avatar products, which can be bought via in-game catalogues and marketplaces across the multiple virtual platforms.

Another area where Mishi has broken down hurdles was in representation. As a female-founder in the tech industry, she was part of a minority group. Yet her experience has only been a force in how she has approached business, as reflected in both the products the company puts out and its 20 person workforce, of which 90 percent are women. Mishi added that, while this was not completely intentional, she does like to seek out powerful women to work with in the hope of building up their presence in metaverse-related companies – only nine percent of which are founded and operated by women.

Female representation in tech and gaming

This has played into House of Blueberry’s approach to product assortment too. Speaking on the topic, Mishi said: “Considering women and girls represent nearly half of all gamers, I believe it’s crucial to increase representation in the gaming industry — especially when it comes to female founders and leaders. How can we expect games to reflect the wants and needs of female gamers if women are excluded from the development process? When I started House of Blueberry, one of my main goals was to create a brand built by and for women in the digital space.”

This sentiment can be seen in both House of Blueberry’s products and its choice of collaborators onboarded to work alongside it. For this, not just representation but diversity is important within the brand’s values. Its decision to offer an inclusive product selection has also been backed by consumer response. One of the brand’s biggest sellers, for example, are ripped jeans where through the rips you can see stretch marks. To push this area even further, House of Blueberry has also implemented a number of initiatives that fully integrate diversity, including the incorporation of plus size avatars.

“Self-expression matters. It matters in real life, where the first impression you make on someone is purely physical, and it is the same in virtual places. Your avatar represents who you are, so as more people spend more time online, self-expression has become increasingly important,” Mishi stated. “I think people are embracing, or finding beauty in what they would normally perceive as a flaw and getting that validation from their community. It’s helping with those insecurities. It’s erasing damage. I don’t think our customers want to see a perfect look, they want to be able to embrace their true self and be unique.”

‘Self expression matters…’

Building a sense of community is one of House of Blueberry’s defining values, as mirrored in its recent collaborations with contemporary streetwear label Boy Meets Girl and Roblox influencer Leah Ashe, for which the brand dropped a digital clothing line and hosted a virtual event. For the digital fashion community, much of which includes consumers invested in gaming, it is notable that the traditional celebrity does not connect as well as those who are already completely immersed in this sector. These types of influencers are their entertainment of choice and drive them into more loyal engagement. “People aren’t buying into a specific brand or product, they’re buying into a community, so we were able to tap into the Leah Ash community – a group of people who follow her adventures in virtual spaces,” Mishi noted. “It’s even more intimate. The bond and loyalty to that influencer is a lot closer. It also means customers see creators as influencers themselves.”

Looking into House of Blueberry’s future, Mishi hopes to continue pushing these ideas into every aspect of the company’s space in the virtual world, incorporating its four main values; creator-led, community-obsessed, data-informed and partnership-ready. “Gaming communities and the talented creators who inhabit them are at the heart of what we do,” she said. “House of Blueberry’s goal is to be on every digital platform where self-expression matters. This year, we plan to work toward this vision while remaining true to our core values.”

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FASHION

Denim Manufacturing Wholesale: Creating High-Quality Denim at Affordable Prices

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Denim Manufacturing Wholesale: Creating High-Quality Denim at Affordable Prices

Looking for a reliable denim manufacturing wholesale partner? Look no further! We are a leading denim manufacturer that offers high-quality denim at competitive prices.###

Denim is a versatile and durable fabric that has been popular for decades. It is used in a wide range of clothing, from jeans and jackets to skirts and dresses. As a result, the demand for denim manufacturing wholesale has increased over the years, and many companies have emerged to meet this demand.

In this article, we will take a closer look at the denim manufacturing wholesale industry and explore the key factors to consider when choosing a denim manufacturer. We will also provide you with ten essential topics to help you better understand the process of denim manufacturing, and offer tips and advice to help you make informed decisions.

Table of Contents

Topics
The History of Denim
The Process of Denim Manufacturing
The Different Types of Denim
The Advantages of Denim
Denim Quality Control
The Denim Market
Choosing a Denim Manufacturer
Denim Trends and Fashion
Sustainable Denim Manufacturing
Denim Care and Maintenance

The History of Denim

Denim has a fascinating history that dates back to the 18th century. Originally used as workwear by miners and farmers, denim became popular in the 1950s as a symbol of youth rebellion. Today, denim is a ubiquitous fabric that is used in a wide range of clothing and accessories. In this section, we will explore the history of denim, from its humble beginnings to its current status as a fashion staple.

The Process of Denim Manufacturing

The process of denim manufacturing involves several steps, from spinning the yarn to finishing the fabric. Each step is crucial to ensure the quality and durability of the denim. In this section, we will take a closer look at the process of denim manufacturing and explore the different techniques and technologies used in the industry.

The Different Types of Denim

Denim comes in various types, including raw denim, washed denim, and distressed denim. Each type has its unique characteristics and is suitable for different types of clothing. In this section, we will explore the different types of denim and their features.

The Advantages of Denim

Denim has several advantages that make it a popular fabric for clothing and accessories. It is durable, versatile, and comfortable to wear. In this section, we will explore the advantages of denim and why it is such a popular choice among fashion designers and consumers.

Denim Quality Control

Quality control is an essential aspect of denim manufacturing. It ensures that the fabric meets the necessary standards and is free from defects. In this section, we will explore the quality control process in denim manufacturing and the different methods used to ensure the quality of the denim.

The Denim Market

The denim market is a vast and competitive industry that includes manufacturers, wholesalers, and retailers. In this section, we will explore the denim market and its key players, including the latest trends and developments in the industry.

Choosing a Denim Manufacturer

Choosing a denim manufacturer is a crucial decision that can have a significant impact on your business. In this section, we will provide you with essential tips and advice on how to choose a reliable denim manufacturer that meets your requirements and budget.

Denim Trends and Fashion

Denim fashion is constantly evolving, with new trends and styles emerging every season. In this section, we will explore the latest denim trends and fashion, including popular styles, colors, and patterns. We will also provide you with tips on how to incorporate denim into your wardrobe and how to stay up-to-date with the latest denim fashion.

Sustainable Denim Manufacturing

As consumers become increasingly concerned about the environment, sustainable denim manufacturing has become a hot topic in the industry. In this section, we will explore the different sustainable practices used in denim manufacturing, including eco-friendly fabrics, water conservation, and ethical labor practices.

Denim Care and Maintenance

Proper care and maintenance of denim are essential to ensure its longevity and quality. In this section, we will provide you with tips and advice on how to care for your denim clothing and accessories, including washing, drying, and storing.

FAQs

  1. What is raw denim? Raw denim is untreated denim that has not undergone any washing or distressing processes.
  2. What is the difference between denim and jeans? Denim refers to the fabric, while jeans are a type of clothing made from denim.
  3. How can I tell if my denim is high quality? High-quality denim is typically heavier and more durable than low-quality denim. It also has a tight weave and minimal defects.
  4. What is the difference between selvedge denim and regular denim? Selvedge denim is woven on old-fashioned shuttle looms, resulting in a unique, textured edge. Regular denim is woven on modern looms and typically has a plain, unfinished edge.
  5. How do I choose the right denim fit for my body type? It is essential to consider your body type when choosing the right denim fit. For example, those with a pear-shaped body should opt for a high-rise, wide-leg style, while those with an hourglass figure can choose a skinny or straight leg style.

Conclusion

Denim manufacturing wholesale is a growing industry, and choosing the right denim manufacturer is essential for success. By understanding the history, process, and trends of denim manufacturing, you can make informed decisions and create high-quality denim products that meet the needs of your customers. Whether you are a fashion designer, retailer, or consumer, denim is a versatile and timeless fabric that will never go out of style.

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Fashion to Figure: The Ultimate Destination for Plus Size Fashion

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Fashion to Figure: The Ultimate Destination for Plus Size Fashion

At Fashion to Figure, we pride ourselves on being the ultimate destination for plus-size fashion. We know that finding stylish, trendy, and affordable clothing can be a challenge for women who wear sizes 12 and up. That’s why we’ve made it our mission to create a shopping experience that’s tailored specifically to your needs. From casual wear to evening dresses, we have everything you need to look and feel your best.

Our selection of plus-size clothing is unmatched. We offer a wide range of sizes, from 12 to 36, so you can find the perfect fit for your body type. Our clothing is designed with you in mind, so you can feel confident and stylish no matter what you’re wearing. We also offer a variety of styles, from classic to trendy, so you can find the perfect look for any occasion.

In addition to our amazing selection of clothing, we also offer accessories, shoes, and intimates. Our accessories collection includes everything from statement jewelry to stylish handbags, so you can add the finishing touch to any outfit. Our shoe collection features a wide range of sizes and styles, from flats to heels, so you can find the perfect pair for any occasion. And our intimate collection includes bras, panties, and shapewear that are designed to fit and flatter your curves.

At Fashion to Figure, we’re dedicated to providing our customers with the best possible shopping experience. That’s why we offer free shipping on all orders over $50 and free returns on all orders. We also have a customer service team that’s available 24/7 to answer any questions you may have.

If you’re looking for plus-size fashion that’s stylish, trendy, and affordable, look no further than Fashion to Figure. We’re the ultimate destination for women who want to look and feel their best, no matter what size they wear.

Our Commitment to Quality

At Fashion to Figure, we believe that quality should never be compromised. That’s why we use only the highest quality fabrics and materials in our clothing. Our clothing is designed to last, so you can wear it season after season without worrying about it falling apart.

We’re also committed to ethical and sustainable practices. We work with factories that treat their workers fairly and pay them a living wage. We also use sustainable materials whenever possible, so you can feel good about the clothes you’re wearing.

Our commitment to quality extends to our customer service as well. We’re dedicated to providing our customers with the best possible shopping experience. If you have any questions or concerns, our customer service team is available 24/7 to help you.

The Latest Trends in Plus Size Fashion

At Fashion to Figure, we’re always on top of the latest trends in plus-size fashion. We know that our customers want to look and feel their best, and that means staying up-to-date with the latest styles.

One of the biggest trends this season is animal print. From leopard to zebra, animal print is everywhere right now. We have a wide selection of animal print clothing and accessories, so you can rock this trend in style.

Another trend that’s big right now is the oversized blazer. This is a great piece for layering, and it looks great with everything from jeans to dresses. We have a variety of blazers in different colors and styles, so you can find the perfect one for your wardrobe.

Statement sleeves are also a big trend right now. From ruffles to bell sleeves, statement sleeves can add a touch of drama to any outfit. We have a variety of tops and dresses with statement sleeves, so you can add this trend to your wardrobe with ease.

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Why You Need to Make Your Next Fashion Purchase More Sustainable

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Why You Need to Make Your Next Fashion Purchase More Sustainable

In an age of social and environmental concerns, many consumers are savvier than ever about their clothing choices. This translates to choosing brands that are committed to being sustainable, practicing transparency, and paying living wages to garment workers.

While these choices come at a higher price point, they’re worth it in the long run. Here are five reasons to consider making your next fashion purchase more sustainable.

Reduced Carbon Footprint

Around 10% of global emissions can be attributed to the fashion industry’s significant carbon footprint. This is more than all international flights and maritime shipping combined.

Most of the problem comes from using petroleum-based polyester in most modern fabrics. This material requires a significant amount of water to grow, and the dyeing and manufacturing of the fabric also involve large amounts of energy and pollution.

There are several ways to reduce your clothing’s carbon footprint. For instance, you can buy secondhand, rent your clothes, or invest in durable, high-quality pieces that will last you longer.

Another way to reduce your clothing’s carbon footprint is to invest in the most sustainable fabric that requires less water, like organic cotton, and a low-impact manufacturing process. Various companies are committed to creating sustainable materials, from those made of natural fibers to those made from recycled polyester.

In short, sustainable fashion has a much smaller impact on the environment than fast fashion and throwaway culture. Choosing to buy less, repairing and extending the life of your clothing, and using toxin-free cleaning products can reduce your clothes’ environmental impact.

Reduced Water Use

The fashion industry consumes vast amounts of water, polluting the world’s rivers and oceans with toxic chemicals. It also creates large quantities of waste and produces greenhouse gas emissions.

2,700 liters of water is needed to make one cotton shirt, and a pair of jeans may require over 7,000 liters. This is an enormous amount of water, a problem that’s been around for decades.

Thankfully, there are ways that the fashion industry can reduce its impact on water. In particular, sustainable fashion prioritizes organic textiles made from linen, hemp, and organic cotton, which require little to no water during production.

Another way the fashion industry can reduce its impact on water is by washing clothes less often, which saves water and limits the shedding of microplastics in clothes. Additionally, the clothing industry can reduce its impact on the water by sourcing fabrics that are made from recycled or up-cycled materials.

The fashion industry is a major water consumer, and this needs to change. As more and more consumers start to demand sustainable fashion, brands will have to find ways to limit water consumption across their operations and value chain.

Reduced Waste

Sustainable fashion brands focus on quality which means they use materials that don’t wear out quickly and are made to last. This reduces waste as well as saves you money!

Most clothing is made from cheap synthetics, which can take decades to break down and release harmful gases into the air. Fortunately, the sustainable movement is starting to tackle this problem by using natural fabrics such as linen and hemp, which require little water, energy and no chemicals to grow.

They also often use recycled materials such as plastic and metal in other industries or made from upcycled marine debris. Thread’s hundreds of Haitian employees collect discarded plastic from their communities and clean it before using it to make jersey, canvas and denim textiles.

This revolutionary practice significantly lowers carbon dioxide and other greenhouse gas emissions. This is an essential step to reducing global warming as these gases can act as a shield trapping heat and helping to cool the atmosphere. It also helps to limit the number of fossil fuels needed to grow the fabric and transport it from its origin.

Better Working Conditions

Sustainable fashion has many benefits for both the environment and its workers. These include reducing the industry’s water footprint, lessening carbon impact and better health and safety for garment workers.

The best way to achieve these benefits is through the proper management of resources and by creating a fair working environment for its employees. To do this, brands need to be transparent about their factory’s operations and employ fair labor laws in the countries that they source from.

Often, this means partnering with local labor unions to improve working conditions and providing a living wage to workers. Other ways to improve the quality of life for garment workers include using recycled and natural materials such as hemp and organic cotton.

Despite all these advantages, much can be done to advance sustainability in the fashion sector. Luckily, many brands are taking the lead and putting their customers at the heart of their brand strategies. Plenty of ways to get involved, whether introducing new fabrics and textiles that use less energy and water or setting up their own philanthropic foundations to support causes they care about.

Better Health

One of the most overlooked benefits of sustainable fashion is that it’s better for your health. Unlike synthetic clothing, which has been linked to cancer and other diseases, sustainable fabrics are sourced from natural sources like organic cotton or wool that don’t contain toxic chemicals. This also means they’re less likely to cause allergy rashes or other skin problems.

Another important tip when shopping for sustainable pieces is to look for organic materials and avoid synthetics entirely, as they’re often made from fossil fuels. You can also choose biodegradable fabrics, like hemp or recycled fibers.

Clothes produced from renewable and/or recycled materials require significantly less water and energy than synthetic counterparts and last longer. Buying local, too, helps reduce global gas emissions from shipping.

Suppose you need more time to be ready to buy sustainable fashion. In that case, you can still make a difference by sharing posts about the issues you care about on social media and asking brands about their sustainability efforts. You can also ask them to disclose their production processes and materials or if they’re paying living wages for their employees.

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