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Germany Online Advertising Market Outlook To 2027: Ken Research



Germany Online Advertising Market Outlook To 2027: Ken Research

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The focus on digitization, the new government policy and the entry into the online portal market are important factors driving the development of the online advertising market in Germany.

Marketing environment of the new century. Digital advertising and mobile marketing are new age marketing methods that will drive business growth and integrate it into the Industrial Revolution 4.0. With a large number of small and medium-sized enterprises moving to online sales, the growth of smartphone users and the lack of outdoor events or exhibitions in the near future will provide the necessary advertising channels and will have their positive impact on the online advertising market in due time. time. time.

Increasing smartphone penetration: A gradual increase in smartphone penetration in Germany is likely to drive market growth. As of 2021, Germany had one of the highest smartphone penetration rates in the world, with 80.5% of the population using smartphones. The smartphone business has undergone a complete transformation to meet the needs of future customers due to the increased use of social media, OTT (Over the Top) consumption on the go, work and study from home, and the influence of content providers. The German smartphone market is primarily driven by the increase in internet usage, usage and product innovation.

Support from multinational technology companies: Google is very focused on launching new features and is committed to helping advertisers use the company’s services so that their products stand out in web search results and on other platforms. The platforms allow you to create online ads to reach the right target audience and offer various payment models such as pay-per-click (PPC) advertising. Thus, this is expected to encourage companies to invest in advertising, spurring market growth, especially in Germany.

Impact of COVID: Digital advertising spending in Germany has grown at double-digit rates in each of the last few years, but a pandemic-disturbed 2020 slowed growth due to reductions in advertising spending by automotive and travel companies in Germany. The investments in advertising made by the retail and healthcare sectors are expected to make a big contribution to the online advertising market in Germany in the coming years.

Analysts at Ken Research in their latest Ken Research publication “German Online Advertising Market Outlook 2027F” noted that online advertising is an emerging advertising market that has grown dramatically since the pandemic. The technological developments associated with the Internet, combined with its growing commercial use and the rapid growth in the number of Internet users around the world, have not only shaped the evolution of online advertising and digital advertising, but have also given rise to new business models. media and advertising players and is expected to drive market growth over the forecast period. The market is expected to grow at ~% CAGR during 2023-2027F.

Key segments covered in the report

By type (depending on advertising spend)
digital advertising market
Traditional advertising market
By channel (based on ad spend)
desktop advertising
mobile advertising
By ad type (based on ad spend)
search advertising
Advertising in social networks
show ad
video advertising
sound advertising
Other advertising (native advertising, ads, lead generation, fashion/content advertising, email marketing, etc.)
By platform-based ad format (based on ad spend)
Advertising in social networks
search advertising
yahu and bing
video advertising
Increasing media targeting (desktop and mobile, depending on ad spend)
Advertising in social networks
video advertising
search advertising
sound advertising
Other advertising (native advertising, ads, lead generation, fashion/content advertising, email marketing, etc.)
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By sector (based on ad spend)
Financial services
Ride of pleasure
packaged consumer goods
Electronics and Computer Engineering
Other (real estate, education, agrochemistry, energy, construction, etc.)
By ad buyers (based on ad spend)
advertising agencies

By pricing model (based on ad spend)
cost per mile
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Key target audience

advertising agencies
Social media platforms
End user industries investing in digital advertising
Regulators and government agencies
Time period reflected in the report:

Historical period: 2017-2021
Base period: 2022
Forecast period: 2023-2027F
Companies covered:

Major advertising agencies

TBVA Germany
DDB Group
BBDO Group
Tariff plan group
Scholz and friends group
Kolle Rebbe and others.
Main online platforms

Google (including YouTube)
Facebook (including Instagram)
Microsoft (including LinkedIn)
verizon media
Key topics covered in the report

Introduction to the German online advertising market (historical development, overview, genesis, business cycle)
The size of the online advertising market in Germany,
Segmentation of the German online advertising market
SWOT analysis of the German online advertising market
Growth drivers, trends and developments in the German online advertising market
Problems and challenges in the German online advertising market
Regulatory framework in the German online advertising market
Customer profiles in the German online advertising market
Case studies on the German online advertising market
Competitive landscape in the German online advertising market
Prospects and forecasts for the future of the German online advertising market,
Analyst Recommendations

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Msofas Sofa: Unveiling Comfort and Elegance




Msofas Sofa: Unveiling Comfort and Elegance

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Sport SBOBET Raising the Game in Online Sports Betting




Sport SBOBET Raising the Game in Online Sports Betting

Welcome to the dynamic world of online sports betting, where Sport SBOBET stands out as a true game-changer. In this article, we’ll delve into the evolution of online sports betting, introducing you to the unparalleled features and benefits that Sport SBOBET brings to the table.

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Today’s slot gacor Online Gambling Site – theearthissue




Today's slot gacor Online Gambling Site - theearthissue

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